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深圳大瀚营销策划有限公司

深圳大瀚营销策划有限公司
网站足球彩票 > 营销策划资讯 > 活动策划资讯

【深圳策划公司】线上营销活动策划与执行的思路

2018-12-06 14:34:44 深圳大瀚营销策划有限公司 阅读

足球彩票  【SHENZHENCEHUAGONGSI】XIANSHANGYINGXIAOHUODONGCEHUAYUZHIXINGDESILU

  LIQINGSILU

  XIANSHANGHUODONGDECEHUAANFENWEILIANGKUAI,CHUANGYIANHEZHIXINGAN。LIANGZHEJIYOULIANXIYOUYOUJIAODADEQUBIE。

足球彩票  CHUANGYIANSHIZHIXINGANDEJICHU,CHUANGYIANZHIXUYAOZHANSHICHUHUODONGDEJIBENSILUZHUXIANGFA,ERZHIXINGANZEXUXIANGJINDEZHANSHICHUHUODONGDEXIJIE。

  HUODONGCHUANGYIAN

足球彩票  HUODONGDECHUANGYI,SHIZHENGGEHUODONGDELINGHUN。

  SHOUXIANCEHUASHIJIANJIEDIANBAKONGHENZHONGYAO,ZHUYAOZAIJIEJIARI、CHANPINXIAOSHOUDEWANGJI、DINGQIDEYOUHUIHUODONG、HAIYOUYINGDUIJINGZHENGDUISHOUDEHUODONGDENGDENG。JIANYIKEYIZUOYIFENHUODONGPAIQIBIAO,BUYONGTAIZHANG,YIGEJIDUJIKE。

足球彩票  CHUANGYIDELAIYUANYOUHENDUO,ZUICHANGYONGDESHIJIEHEDANGXIADEREDIANSHIJIAN,BIRUZHIQIANKONGJIANWANGDE“LEIRENBANG”HUODONG,SHIJIEHELEDANGSHIREBODE《NANRENBANG》DIANSHIJU;YEKEYIJIANGNIYAOTUIDECHANPINTEZHIJIRENXINGDEBENZHI(RUHAOSETANLAN)XIANGJIEHE。YIGECHUANGYIDECHANSHENG,KEYISHIYIGERENLINGGANDESHANXIAN,YEKEYISHIYIDUIRENDETOUNAOFENGBAO。

足球彩票  CHUANGYIDETIAN,CHUANGYIANDEKUANGJIABIJIAOJIANDAN,ZHUYAOQUEDINGLIANGDIAN:YISHICHUANGYIZHUTI,ERSHIHUODONGDEJIBENNEIRONGJISHIJIANDIAN。TIANTONGGUOHOU,KAISHIJINRUHUODONGZHIXINGQUANANJIEDUAN。

深圳营销策划,深圳活动策划,深圳策划公司,深圳品牌策划

  HUODONGZHIXINGAN

  HUODONGZHIXINGANSHIZAIQUEDINGLEHUODONGCHUANGYIANZHIHOUJINXINGDE,YOUXIEGONGSIZUOHUODONGCEHUADESHIHOUSHIMEIYOUCHUANGYIANDE,JINGUANRUCI,JISHIMEIYOUCHUANGYIAN,ZUOZHIXINGANZHIQIANYIDINGYAOGOUTONGHAOHUODONGDECHUANGYIJIJIBENNEIRONG,FOUZEHUILANGFEICEHUADALIANGDESHIJIAN。

足球彩票  HUODONGZHIXINGANSHIFEICHANGKAOYIGECEHUADEGONGDIDE,ZAIZHEILIJIANDANTANTANZUOYIMINGXIANSHANGHUODONGCEHUAYINGGAIJUBEIDESUZHI:

  WANGGAN:DUIHULIANWANGYAOYOUYIDINGDELEJIE,TEBIESHIDUIWEIBO、WEIXIN、DOUBANDENGZHEIXIECHANGYONGLAIZUOHUODONGDEPINGTAIXUYAOLEJIEQITEDIAN、GUILVDENG。

足球彩票  CHUANGYI:HUODONGDEPINGTAIYOUXIAN、HUODONGDEXINGSHILAILAIQUQUYEJIUNEIXIE,SUOYIYIGEXIANSHANGHUODONGNENGFOUCHENGGONG,XUYAOYIGEHAODECHUANGYI。

足球彩票  XITONGSIWEI:HUODONGCONGCHUANGYIDAOZHIXING,SHEJIDAOGEZHONGZIYUANDEFENPEI,BINGQIEXUYAOKAOLVDADEHUANJING、GONGSIDESHIJIQINGKUANG、CHANPINDEQINGKUANG,XUYAOYONGXITONGXINGDESIWEIKAOLVWENTI,FOUZECEHUACHULAIDEDONGXIJIUSHIYIZHIKONGWEN,WUCONGLUODI。

  GOUTONGBIAODANENGLI:YIGEHUODONGCONGCHUANGYIDAOZHIXING,WANGWANGXUYAOYUBUTONGDEBUMENJIECHU、GOUTONG,XIANGRANGHUODONGCHAONIXIWANGDEFANGXIANGFAZHAN,NEIJIUBIXUZHUDONGBIAODA、ZHUDONGGOUTONG。ZHUYI,YIDINGSHIZHUDONG。

  XIHUAFANGAN

  HUODONGZHIXINGQUANAN

  1、SHICHANGFENXI

足球彩票  CONGCHANPINDESHICHANG、CHAYIHUA、JINGZHENGQINGKUANG、HUOYUEYONGHUSIGEFANGMIANJINXINGJIANDANDECHANSHU,RANGHUODONGNENGYOUXIANGSHIDESHUJUZUOZHICHENG。

  2、HUODONGMUDE

  LIANGGEFANGMIAN,YAOMETISHENGPINPAIZHIMINGDUWEIZHU,YAOMETIGAOXIAOSHOUWEIZHU。MUDEZHIJIANHUXIANGBUCHONG,DANZHAODAOCEZHONGDIAN,XUYAOBAWOZUIZHUYAODEMUDELAISHEJIZHENGGEHUODONGDEXIJIE,CAINENGDADAOHUODONGDEXIAOGUO。

  3、HUODONGPINGTAI

  HUODONGPINGTAIDEXUANZEZHIGUANZHONGYAO,JUEDINGLEHUODONGKAIZHANDEFANGSHIJIZUIZHONGXIAOGUO。ZAIZHEILI,ZANQIEBAHUODONGPINGTAIFENWEIZIYOUPINGTAIHEDAZHONGPINGTAI。

足球彩票  ZIYOUPINGTAI:ZIJIADEApp,WapYEMIAN,WEIXIN、WEIBODENG。

  YOUDIANSHIXINGSHIDUOYANG,KEYIGENJUZIJIDEXUQIUQUKAIFAGONGNENG,YENENGJIANGLIULIANGDAIDAOGUANWANG;QUEDIANSHIDUIJISHUYAOQIUGAO(YIBANQIYEWUFACAOZUO),TUIGUANGFEIYONGJIAOGAO。

  DAZHONGPINGTAI:RUWEIBO、Qzone、DOUBAN、TIEBADENG。

  YOUDIANSHIKEYILIYONGPINGTAIBENSHENDEZIYUANJINXINGTUIGUANG,WUJISHUFANGMIANDEYAOQIU;QUEDIANSHIHUODONGDEXINGSHISHOUDAOYIDINGXIANZHI。

  4、HUODONGXINGSHI

足球彩票  CHUANGYI、YOUQU、CANYUCHENGBENDI。XUANZEHAOHUODONGPINGTAIHOU,YAOGENJUPINGTAIDETEDIAN、HUODONGDEMUDECEHUAHUODONGDEXINGSHI。

足球彩票  XIANSHANGHUODONGDEXINGSHIBAOKUOQIANGLOU、MIAOSHA、YOUJIANGZHUANFA、YOUJIANGZHENGJI、WANGSHANGPINGXUAN、ZHUCESONGQUANDENGDENG,XISHUXIALAISHAOSHUOYEYOUJISHIZHONG。GUANJIANZAIYUJIEHEHUODONGDEMUDEHEPINGTAITEDIANQUXUANZEBINGQIECHUANGXIN。

  5、HUODONGZHUTI

  HUODONGZHUTIYIBANSHICHUANGYITIANDEZHUTI。

  NEIRONGYIDINGYAOJIANDAN,YOUYOUHUOLI。JIEJUEYIGEYONGHUDEKUNHUO:ZHEIGEHUODONGSHIGUANYUSHENMEDE,WOWEISHENMEYAOCANJIA?

  6、HUODONGSHIJIAN

足球彩票  JIHUODONGKAIZHANDESHIJIAN,XIANSHANGHUODONGDESHIJIANBUYIGUOZHANG,JIANYIZAI1ZHOU~4ZHOUNEI。SHIJIANTAIZHANGYISHIYONGHUPILAO,YOUQIDUIYUWEIBODENGKUAISUCHUANBOMEITI。ERMOUXIEHUODONGKEYIKAOLVDAOYANXUXINGERFENQILAIZUO。

  7、HUODONGNEIRONG

足球彩票  YONG1-2JUHUAJIANGHUODONGJIANDANMIAOSHUJIKE。

  8、HUODONGXIZE

  ZHEIYIBUFENSHIFANGANNENGGOUZHIXINGDEGUANJIAN,YAODIANZAIYIGE“XI”,YAOKAOLVDAOHUODONGZHIXINGDEFANGFANGMIANMIAN。

深圳营销策划,深圳活动策划,深圳策划公司,深圳品牌策划

  YUYANMIAOSHUYAOQIUZHUNQUE、DAOWEI,QIEJIHANHU。

足球彩票  KEYICONGYIXIAJIGEFANGMIANJINXINGKAOLV:HUODONGLIUCHENG、HUODONGGUIZE、JIANGXIANGSHEZHIDENGFANGMIANKAOLV。RUGUOBIJIAOFUZA,KEYIJIYONGHUMIAOSHUYIGECHANGJING,HUOZHEZHIZUOYIGEYONGHUCANYULIUCHENGTU,RANGYONGHUYIMULERAN。

  (1)HUODONGLIUCHENG

  HUODONGGUOCHENGZHONGGELEIRENYUANRUHECANYUDAOHUODONGZHONGLAI,SHIFOUFUHETIAOJIAN、FUHENAXIETIAOJIAN,BUTONGTIAOJIANXIA,DUIYONGHUXINGWEIYOUZENYANGDEPANDUAN,HAIBAOKUOKEFU、YIWAIQINGKUANGDECHULIJIFANKUIJIZHIDENG。

  (2)HUODONGGUIZE

足球彩票  HUODONGGUIZEZHONGYINGGAIBAOHANMIANZEDEBUFEN,RUYONGHUDUOZHANGSHIJIANBUTIGONGYOUXIAOLIANXIFANGSHIJIANGSHIWEIZIDONGFANGQILINGJIANGDENG。

足球彩票  YIXIEGESHITIAOKUAN,JIANYIRUOHUAHUOZHEFANGDAOHUODONGYEMIANBUXIANYANDEDIFANG,RU:“BENCIHUODONGDEZUIZHONGJIESHIQUANGUIXXSUOYOU”。“BENCIHUODONGYANJINMAJIACANJIA,YIRENHEFANGSHIZUOBI。”

  (3)HUODONGYOUDAO

足球彩票  ①HUATIQINGGANYINDAO,ZHAOPIANPINGXUAN、CANYUGAN。

足球彩票  BIRUWEIBO。#ZHEIGESHENGDANNIZENMEGUONI#SHENGDANLAILINZHIJI,NIXIANGHESHEIYIQIGUOJIU@YIXIASHEI。LINGPINGLUNSHUOCHUNIDESHENGDANXINYUANBINGXIAZAIYANGSHILIJIANSHOUJIRUANJIANZHEIERJIUYOUJIHUIYINGQU2ZHANGDIANYINGPIAO,HETaDUGUOYIGELANGMANSHENGDANYE。

  ②WUZHIJIANGXIANGSHEZHI

  JIBENCIHUODONGYONGHUKEYIHUODESHENMEJIANGXIANG。JIANYI“DAJIANGCIJI,XIAOJIANGBUDUAN”,KEYIYONGYIGEDAJIANGZUOWEIYOUER,RANHOUMEITIANHUOYIDUANSHIJIANCHUXIANXIAOJIANG,DANYIDINGYAOYOUCHIXUXING,FOUZEYONGHUDECANYUREQINGHUIJIANGDI。

足球彩票  SHENZHENCEHUAGONGSIJIANGPIN:

足球彩票  a、YUPINPAIXIANGGUAN,DINGZHIGEXINGHUA。

足球彩票  b、KAOLVJINGLIHEJISONGCHENGBEN。JIANYIJINLIANGXUANZEWUXUYOUJIDE:CHONGZHIKA,JINGDONGKA,DIANYINGJUAN、WEIXINHONGBAO、CAIPIAO、DIANYINGZHONGZI。。。

  9、HUODONGTUIGUANGFANGAN

足球彩票  KEYISHIZHUANMENDETUIGUANGRENYUANLAIWANCHENG,YEKEYISHICEHUAYUTUIGUANGRENYUANGONGTONGXIESHANGWANCHENG。

  10、HUODONGYUSUANFANGANJIXIAOGUOYUGU

  ZHUYAOSHEJITUIGUANGFEIYONG、LIPINFEIYONGDENG,KEZAILAOBANDATIDEYUSUANFANWEINEILAIZUO。RUGUOSHIJIKEHUZUO,KEYIZUO2-3TAOYUSUAN。GENJUGETUIGUANGQUDAO,LAIYUGUYIGEXIANGDUIBAOSHOUDEHUODONGXIAOGUO。

  11、HUODONGZHIXINGSHIJIANANPAIBIAO

  QUERENHUODONGZHIZUO、TUIGUANGDENGGEHUANJIEDEFUZERENJIWANCHENGSHIJIANDIAN。

  12、FENGXIANJIYINGDUICUOSHI

足球彩票  DUIKENENGCUNZAIDEFENGXIANJINXINGYUGU,ZHUNBEIYINGDUICUOSHI。

  13、Q&AKEFUWENDANG

  ZHIZUOYIFENQ&AKEFUWENDANG,HUODONGKAISHIQIANFUGAIDAOKEFURENYUAN。

足球彩票  (YIGEHAODECEHUA,CHUJUBEILINGHUOCHUANGYIDETOUNAOWAI,HAIYAOJUBEILIANGHAODEWENBI、ZHUDONGGOUTONGDENENGLIHECHAOQIANGDEXIEDIAONENGLI。)

  HUODONGZHIZUOJISHANGXIAN

  HUODONGQUANANTONGGUOHOU,JIKAISHIJINXINGHUODONGDEZHIZUOLE。DIYILEIZIYOUWANGZHANDEYINGXIAOHUODONGTONGCHANGXUYAOYIGEWANZHENGDEZHIZUOTUANDUI,BAOKUOCEHUA、CHANPINJINGLI、SHEJISHI、ZHIZUOSHI、JISHURENYUAN、BIANJIRENYUAN。DIERLEIYITUOQITAPINGTAIDEYINGXIAOHUODONGTONGCHANGXUYAOCEHUA、SHEJISHI、BIANJIJIUKEYILE。YIDIYILEIYINGXIAOHUODONGWEILILAISHUO:

  CEHUA(TONGCHANGYESHIZHENGGEHUODONGDEXIANGMUJINGLI):ZAICIJIEDUANYOUSANGERENWU:1)XIEZHUWANCHENGYEMIANKUANGJIATU,KEYIYONGvisio(YIKUANLIUCHENGSHEJIJIJIANDANDEYEMIANSHEJIRUANJIAN,BIwordHAOYONG)LAIWANCHENG,ZHUYAOTIGONGZHUTI、HUDONGANNIU、LIPIN、CHANPINDENGDEYIGEZHANXIANSILU。2)GENJINZHIZUOGUOCHENG,BAKONGGUANJIANJIEDIANDEXUQIUJISHIJIANJIEZOU。3)CHANPINJILIPINDEQUEREN。

足球彩票  CHANPINJINGLI:FUZEWANCHENGHUODONGLIUCHENGBEIHOUDELUOJISHIXIAN,XINGCHENGXUQIUWENDANG,YUSHEJI、ZHIZUO、JISHU、BIANJIRENYUANXIEDIAO,BAWOZHENGTIDEYONGHUTIYAN。

足球彩票  SHEJISHIFUZEZHENGTIYEMIANDESHEJI,HUODONGSHIFOUNENGDIYISHIJIANZHUAZHUYONGHUDEYANQIU,80%DEGONGLIZAIYUSHEJI。SHEJIYEMIANQUERENWANBIHOUJIAOYOUZHIZUOSHIJINXINGQIANDUANYUHOUDUANDEZHIZUO。

足球彩票  SUIHOUJIAOYOUJISHURENYUANJINXINGXIANGYINGCHENGXUDEKAIFA,WANGZHANBIANJIFUZESHIXIANZUIZHONGDEYEMIANZHANXIANJIHOUQINEIRONGDEWEIHU。YOUSHIWEIJIESHENGSHIJIAN,ZHIZUOYUJISHU、BIANJIKEJIAOCHAJINXING。

  SUOYOUZHIZUOGONGZUOWANCHENG,YIDINGYAOJINGGUOXIANGMUZUNEIJIZUWAIRENYUANDEDUOCICESHI,FANGKESHANGXIAN。

  HUODONGZHIZUOGUOCHENGZHONGYOUSIDIANHENZHONGYAO:YISHIXUQIUDEQUEDING,BUNENGBIANLAIBIANQU,DANWUSHIJIAN;ERSHISHIJIANJIEDIANDEBAKONG;SANSHIJISHIQUERENGEHUANJIEDEWANCHENGQINGKUANG,QUEBAOFUHEXUQIU;SISHISHANGXIANQIANDECESHI,LIUCHUCESHIDESHIJIAN。

深圳营销策划,深圳活动策划,深圳策划公司,深圳品牌策划

  HUODONGTUIGUANG

足球彩票  DAHUODONGXUQIANQIYURE、QIANQIYINDAO、HEXINMUBIAOYONGHU。

  SHICHANGTUIGUANGDATIFENWEILIANGGEFANGMIAN,ZHANNEITUIGUANGHEZHANWAITUIGUANG。

足球彩票  ZHANNEITUIGUANG,JIUSHILIYONGZIYOUPINGTAIBENSHENDEZIYUANJINXINGTUIGUANG,RUZUQIUCAIPIAODEGUANGGAOWEI,WENZILIANDENG。XUYAOQUEDINGHAOGUANGGAOWEIZHI、TOUFANGSHIJIAN。TIQIANZHIZUOHAOGUANGGAOTUPIAN。

足球彩票  ZHANWAITUIGUANG:KEBIANHUANCHUJIANDANDEHUODONGXINGSHI,JINXINGWEIBO、SNS、LUNTAN、RUANWENDETUIGUANG,HAIYOUZIYUANZHIHUAN、GUANGGAOTOUFANG、EDM、DUANXINTUIGUANGDENG。KEYUTUIGUANGRENYUANXIESHANG,GONGTONGZHIDINGTUIGUANGPAIQIBIAO。

足球彩票  HUODONGTUIGUANG,YICHANGHUODONGCEHUABUJINJINSHISHICHANGYINGXIAOYIGEBUMENDESHI,KEFURENYUAN、CEOSHENZHIGONGSIDEMEIYIGERENDOUYAOCANYUJINLAI。

  HUODONGFANKUI

足球彩票  SHENZHENCEHUAGONGSIHUODONGWANCHENGTIXINGGULI:

  a. hi,TUHAOJUN。GONGXINICHENGGONGCANYULEBENCIHUODONG, BENHUODONGHUIZAIXXRIGONGBUHUOJIANGMINGDAN,QINGNICHIXUGUANZHUE;

足球彩票  b. YAOQINGGENGDUOHAOYOUCANYUHUODONG,NENGTIGAOZHONGJIANGJILVE;

  c. ZHENBAOQIAN,NICANJIADEXXHUODONG,MEINENGHUODEDAJIANG,SONGNIYIGEANWEIFEIWEN,WUXIE!

  HUOJIANGMINGDANGONGSHI:YIJINGQUZOUDUOSHAOFEN,HAISHENGDUOSHAOFEN,SHISHIFANKUI。

足球彩票  1、PEIYANGPINPAIGONGXINLI。

  2、LIANXUCIJIYONGHUCANYUREQING。

  XIAOGUOYUQIHEMUBIAO

  HUODONGSHANGXIANHOU,CEHUARENYUANHAIXUYAOJISHIGENJINHUODONGDEXIAOGUO。SHUJURENYUANYAOJISHIFANKUISHUJU,BAOKUOZONGTIDECANYURENSHU、XIAZAILIANGJIGEQUDAODEPV、UV、XIAOLIANGDENGDENGJINXINGKAOLIANG。

  MUBIAOXUYAOGENJUHUODONGDEJINCHENG,FENJIEDUANSHEZHI,BIANYUZAIHUODONGZHIXINGGUOCHENGZHONGGENJUSHUJUDEFANKUIHEMUBIAODECHAYIJINXINGSHIDANGDIAOZHENG。

  SHENZHENCEHUAGONGSI HUODONGZONGJIE

  MEICIHUODONGJIESHU,DOUYAOJINXINGHUODONGZONGJIE,BAOKUOHUODONGDEZONGTIXIAOGUO、GEGEHUANJIEDECHENGGONGDIANHESHIBAIDIAN,WEIJINHOUDEHUODONGZUOGENGHAODEZHUNBEI。

足球彩票  YISHANGSHISHENZHENCEHUAGONGSIXIAOBIANDUIXIANSHANGYINGXIAOHUODONGCEHUAYUZHIXINGDEYIXIESILUJIKUANGJIADEXINDE,BUYIDINGSHIHEMEIGEQIYE,JINGONGCANKAO。